The year is 1997. Jordan gets his 5th ring and the internet was a baby, the Spice Girls ruled the world, Jocks were cool and logos were everywhere. It was the 90s and life would never be the same as the Huffer story began. Inspired by the street and skate culture of the 90s, the brand sought to bring a new style and culture from the streets to the snow. Now, 25 years later, Huffer has grown into a successful retail, wholesale, and online business, with a focus on exceptional product and brand.