MarketDirect Business Communications (MDBC) is a mass media and public relations specialist that provides a range of specialized services to corporations, organizations and individuals operating in the business sector. Many of them are involved in the international diamond, colored gemstones and jewelry industries. Among MDBC’s areas of expertise are communications and marketing strategy; the composition, editing and production of printed and/or electronic products for mass audiences; the mass distribution of printed and digital products to targeted audiences, through the company’s self-developed, proprietary database; the development of databases for the purposes of mass distribution; the development and preparation of content for websites and social media; contact with the media; the preparation of multi-media presentations, speeches, and research papers, preparation for trade fairs; and the organization of congresses, conferences and seminars. A key area of expertise involves issues related to corporate social responsibility and sustainability.