YDOP is a Lancaster, PA based Internet marketing agency specializing in Near-user Marketing®. Our 22-person team offers deep expertise in helping localized businesses reach and convert localized audiences; improving brand visibility, increasing conversion rates of online users, developing positive online review profiles, and leveraging email and social platforms for better connectivity between brands and their local audiences. YDOP has extensive experience in building business websites, conversion optimization, SEO, pay-per-click advertising, reputation building, social media, video marketing, and content strategies.