It all comes down to the message in front of your target. Does it motivate? Does it make your prospect laugh, smile, or think? You can tap your target's DNA and human desire to belong, to be accepted and communicate your benefits in a manner that identifies with your target emotionally, leading to not only purchase, but to become a "brand loyalist." We're not just looking to pay the bills. We are looking for clients who are focused on the end result of communicating a distinctive brand message in a compelling manner. This allows us to be the value we are paid for, and do our very best work. To conduct the most effective messaging, we believe it is crucial to have the intelligence and consumer insights to identify with your prospect personally and understand what it is about your brand and category has never seen before. Some of our research methods are traditional and some we've invented ourselves. you know "necessity is the mother..."