Heart of the City Farmers Market is a uniquely independent, farmer-operated, nonprofit farmers market located year round on Sundays, Wednesdays, and now Fridays in San Francisco's United Nations Plaza. An iconic and beloved community resource, the market opened in 1981 with a mission to support and sustain small farmers and make fresh food accessible for low-income customers who struggle to afford adequate nutrition in a city with the highest cost of living in the nation. We distribute over $1.5 million annually in food assistance at our information tent, provide education programs for people facing the nutritional challenges of poverty, manage distribution and redemption for the largest farmers market EBT program in California, and make over $500,000 per year in grant-funded incentives available to help low-income families purchase fruits and vegetables from local farms. We are an independent non-profit 501c4 organization that is operated by its member farmers. We are fondly known for our diversity and grassroots, family-like cooperative structure. Since the market's first day 1981, our farmers have been committed to helping to create a healthy Heart of the City.