Vita Group was a leading Australian retailer which provided personalised service and added value to customers for over 25 years. It was acquired in 2023 and no longer operates under this brand. Our success is driven by our entrepreneurial spirit and our unwavering focus on putting our customers and our people at the heart of everything we do. We dare to be different and are constantly innovating in order to create value for our customers, partners, communities and teams. Our People A key contributor to our success is our people - it’s in our DNA and always has been. We aim to create high-performing teams and enable them through innovative systems, products and processes. Our Values At Vita, how we do things is just as important as what we do. Our eight values are just not words on a wall, they are embedded into our business: in our performance reviews, the way we make decisions, right through to our strategy. Our CARE Our CARE (Customers Are Really Everything) program was founded based on Vita Group’s unwavering focus on our customers. It started life 20 years ago as a framework of customer-focused tools and activities, such as a clear sales processes, extra value-adds for customers and intensive training programs. It underpins everything we do, from our daily operating rhythm, to how we service our customers, to the way we engage with our community. Essentially it’s the way we roll!