For marketers seeking to win customers and foster relationships on a large scale, Passcloud is a direct-to-consumer platform that harnesses the increasing demand for privacy and the widespread adoption of native mobile wallets, seizing first contact to establish direct relationships, often before first purchase. Unlike cookie-based and social-dependent strategies, Passcloud provides a no code, always on, location enabled access to interested, anonymous consumers, empowering them to shop on their terms. The approach is truly novel, it embraces privacy to allow end-to-end attribution for every purchase journey, transcending all channels and markets. Passcloud bridges the gap between considered purchases and loyalty programs, enhancing every marketing initiative. It comes prior to CRM, which it will enhance as new customers identify, and enriches business intelligence through every new purchase measured at checkout, in-store and online. Game changing, no code, designed for growth.