The Centre for Behavioural Insights for Technology Adoption (BITA) is an Australian Research Council (ARC) Industrial Transformation Training Centre led by Queensland University of Technology in partnership with University of Queensland, University of Western Australia and industry organisations. Our Centre aims to build transformative capability in people, data and solutions to support Australian organisations to achieve higher returns on technology investment by: > Gaining insights into people’s behaviour and choices > Designing solutions to promote best decisions > Evaluating solutions > Achieving scalable, sustainable outcomes