David Morris International (DMI) is partnering with A-ROSA Cruises to introduce their river boat sailings in Europe for the first time to the American & Canadian markets. 2013 marks the Inaugural season offering 3 of the 10 A-ROSA vessels devoted exclusively to the North American market. DMI has been retained to manage the North American product launch, oversee operations and curate unique onboard experiences that appeal to the US and Canadian markets. A-ROSA offers travelers an informed, intimate experience of Europe’s most beautiful riverside cities, villages and landscapes. The sleek, streamlined ships have been designed not only to elegantly ply some of the world’s most historic and storied rivers, but to offer guests a true sense of luxury, comfort and a feeling of home-away-from-home. The cruises will offer a host of shore excursions to explore castles, country sides, vineyards and museums as well as some of the continent’s most exciting, dynamic and diverse cities from Budapest to Provence and everything in between. Itineraries are created specifically for active travelers seeking cultural adventures and an opportunity to delve more deeply into passions like food, wine, art, music, and history.