Gravity Thinking is now Vivaldi. We create ideas that are designed for where audiences are: social. This means that we take a social-up rather than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned twitter complaints into gin chat and made the school run into a Facebook mini-series. Every agency claims to keep their ‘finger on the pulse’. But we take this claim seriously – with a razor-sharp focus on the trends, conversations and people that matter to our audiences. Our full-service social offering creates the kind of connected communications that cut through a cluttered digital world. Marketing to real people requires knowledge of what people are like. Our insights are born from real-world immersion, using primary research, youth panels, social listening and data from bespoke tools. We listen, observe and analyse to establish a social strategy that transcends channel. Our award-winning creative teams are ever curious and connected to the world at large. It’s their passions and interests outside of the day job that helped form ideas that levitated whisky with sound, drove cars with the mind and cultivated sentient cucumbers.