Askov Finlayson is based in Minneapolis, Minnesota. To live here is to know and embrace winter, and that’s the spirit behind everything we do. Our company was founded in 2011 as a small men’s clothing shop with a focus on lasting quality and timeless design, and it soon came to be recognized by Esquire and GQ as one of the best stores in America. In 2013, we created our first run of North Hats and the rest is history. In 2019, Askov Finlayson introduced The Winter Parka. At the time, the warmest outerwear could easily cost $1,000 or more. We saw an opportunity to make the enjoyment of winter more accessible by selling directly to our customers and we’re proud to offer the highest quality at the greatest value. Celebrating the cold means protecting it, too, and climate change threatens to make winter disappear. As a certified B Corp, we take accountability for our carbon footprint and our climate-positive business model invests more money fighting climate change each year than running our company costs the planet. We hope our products will help empower you to get outside and discover your North, wherever that may be. Together, we can Keep The North Cold for generations to come.