Waterwise is the leading authority on water efficiency in the UK. We are an independent, not for profit organisation, that receives funding from sponsorship and research projects. We like to be at the front, leading and supporting innovative efforts to realise our mission; that water will be used wisely, every day, everywhere. We work to promote water efficiency by: • Championing water efficiency within the water industry • Shaping a positive regulatory framework for water efficiency • Building the evidence base for water efficiency through large scale pilot schemes and other research • Ensuring water efficiency in the built environment sector • Influencing government policies on water efficiency • Understanding and changing consumer perceptions of water efficiency and encouraging wise use of water And • Promoting the social benefits of and addressing the barriers to water efficiency.