The Original Cremo Shave Cream was created from scratch when Mike, one of our founders, simply couldn't find a shave cream that performed to his higher-than-average standards. Motivated by the challenge, he set out on a mission to create the best performing shaving cream in the business. Leveraging a background in engineering and his skills as a highly-successful inventor, Mike spent many months devoted to research & development before arriving at what he felt was the magic formula. With shave cream in hand, he proudly shared his new creation with friends and family and it was immediately met with high praise. How could this shave cream work so well and be so impossibly slick? One friend in particular, Kyle, loved it so much that the duo decided to open a company based on this one phenomenal product. Cremo was born. Today, the brand is available nationwide and has expanded into a full range of men's and women's premium grooming products, each crafted with the same high-standards that started it all.