We develop and operate info-rich, user-centered Web sites with one goal in mind: Simplifying your life. One site at a time. To fulfill our mission our Gurus combine the latest Web principles and technology with quality products and services that meet the ever-changing needs of the millions of people who use our sites. The domain names we build out are our own. And so far our brands have become household names thanks to tremendous popularity in search. On what we call The Path to Onlightenment, the company turns out top-ranking sites such as the flagship, The DMV Guide. The site generates much of our revenue through targeted, online advertising on the more than 4,000 pages that make up DMV.ORG. Our advertisers find that the content directly relates to the product and services they offer, and we find that what they're selling enhances user experience. Therefore it makes sense to forge such partnerships.