Greek E-Commerce Association (GR.EC.A), represents the entire market of E-Commerce & its services, where it consists of more than 7,000 companies selling goods and/or services online to consumers in Greece. GR.EC.A acts at National level to help legislators create a better framework for online merchants, so that their sales can grow further. As today, GR.EC.A has more than 600 members and is an official interlocutor of the state and has dialogue relations with all institutions and bodies directly or indirectly involved with the e-entrepreneurship sector. At the sametime, GR.EC.A, maintains a European presence through the participation of its representatives at the E-commerce Europe the Pan-European Body for E-commerce. The actions of the association include GR.EC.A Trustmark that stimulates Greek e-commerce through better protection for consumers and merchants by establishing one set of rules (based on Greek & European law) and by ensuring clear communication of these rules & also the Institution of E-Commerce Week, an annual celebration for Greek e-commerce, aimed at educating consumers on safe e-shopping as well as increasing online store sales.