Nova Broadcasting Group, part of United Group, unites NOVA TV, KINO NOVA, DIEMA, DIEMA FAMILY, DIEMA XTRA, NOVA SPORT, the digital businesses Netinfo. NOVA is the leading poly-thematic channel in Bulgaria, distinctive for its innovative programming and the introduction and development of multiple international entertainment formats in Bulgaria. NOVA offers high-quality current affairs shows, while its newscasts are the top source of information, according to the annual report of the Reuters Institute for the Study of Journalism. Supporting Bulgarian movies and series is a differentiator of the media. Every TV season, the channel introduces innovative formats and genres in its programming. It was the first channel in Bulgaria to broadcast a TV reality format. The channel is very popular among the younger urban population.