The academy’s role in research and creating theory remains as important as ever. Today it is also expected to give students practical tools so they are ready for the world. At Ben-Gurion University's Yazamut 360° we facilitate educational skills that will develop a dynamic entrepreneurial-business environment that serves the entire university community and the Negev region. The center’s mission is to train students, researchers, and staff for the rapidly changing world, and equip them with a new toolbox of skills, which will enhance their competitive positioning and start in the market.