RAM is an international media research company working with online surveys and analysis of advertising and editorial content for media companies, media consultants and advertisers worldwide. With hundreds of media clients and about 1000 publications in 18 countries, RAM provides the industry with cutting edge metrics of how ads, articles and other media communication are consumed and understood – and what kind of impact it has. RAM’s vision is to provide easy to use advanced IT solutions and be the world’s leading supplier of knowledge-based and cost efficient analysis services for media companies. With probably the largest reference database in the world for media, RAM compare measured results against standard values in order to evaluate the results achieved. In a period of over 10 years, RAM has carried out over 50 million interviews of ads and editorial content in order to measure the effectiveness of the communication and the database is continuously growing. RAM was founded in 2001 with its headquarters in Stockholm, Sweden. In 2007, RAM started a subsidiary company in the United States, Research and Analysis of Media of Americas Inc. and subsidiaries also in Norway and Finland in 2008. RAM opened 2008 an office in London for the UK & Ireland and most recently in Germany in 2012.