Keyston is the B2B distribution unit of Majd Digital Group, a multi-billion dollar conglomerate with a vision to digitally transform businesses across the MENA region. Our vision was put into action by the acquisition of Almasa IT Distribution FZCO, a company with 20 years of experience in target markets. Through this acquisition, Keyston acquired Almasa’s in-country vast distribution operations, experienced human capital and lasting market relationships. In 2021, Keyston Distribution FZCO was established with a capital infusion of US$15mn and a digital mandate to create 5000+ digital customers from Iraq, MENA and CIS. Our objective is to onboard the best-in-class global vendors and enable their access to businesses in frontier markets in the region.