Bitla is part of India's leading online travel company MakeMyTrip Limited. Bitla is India's market leader in SaaS and mobile technology products for bus passenger business. Bitla helps bus operators to grow their online brand, drive direct loyal customers and distribute their seat inventory to multiple online and offline sales channels. Bitla enables bus operators to acquire business from all possible sales channels with complete control of operational efficiency. TicketSimply, Bitla's flagship product is known for its speed, ease of use and flexibility to suit any bus business. It is used by 1300+ bus operators, commanding a market share of 50% in India. Bitla has expanded to Malaysia, Indonesia, Singapore, Columbia, Peru, Chile and Africa. Startup culture prevails and is driven with innovation and values.