The Beaufort & Blake story began in 2012, when enthusiastic (and slightly naive) friends took a gamble and went into business. Sam & Harry, agricultural students, and Ed, a Jermyn Street apprentice, launched Beaufort & Blake with a collection of just 50 shirts, sold out of the back of an old Land Rover. Friends and family thought they were bonkers, but their roll-up-your-sleeves-and-get-stuck-in attitude triumphed, and Beaufort & Blake’s vision of the good life struck a chord. Fast-forward many years, and the old Landy has been retired, but Beaufort & Blake still holds the same values; championing the good life through reassuring quality and effortless style.