Every organization is unique and has a unique story to tell. You cannot find that unique story outside, in market analyzes or target group research. You find it inside. In the organization itself. In the culture, beliefs, plans and ambitions of the people who make the organization what it is.
That story is the true capital. It ensures coherence and distinction. It connects inside and outside. It breeds trust. It attracts the good people. As an employee, as a customer, as a member, shareholder or sympathizer. It provides the energy with which the organization and the people who work there rise above itself. And with which concrete results are achieved.
ClubgeistBVH helps organizations, companies and brands to find and tell that story. Based on that, we come up with guiding ideas for employer branding, internal branding, corporate communication and marketing campaigns. In all media and for all platforms. But always in a way that is as unique as the organization itself.
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