M.i.h Jeans is the denim girl’s denim brand. With an attitude and integrity built on five decades of denim experience, the London-based label is known for embodying the relaxed and assured spirit of blue-jean culture. Under the direction of Chloe Lonsdale, Founder and Chief Creative Officer, the brand continues to develop its distinctive signature products with perfect fits and innovative washes. At the centre of the brand’s approach is a desire to create products that people love living in and a commitment to denim design that goes beyond the material to capture a free-spirited emotion that has lasting character.