After a chance encounter with the head designer for Chanel Fine Jewelry in Paris, Ashley Dodgen-McCormick launched ASHA while studying abroad at La Sorbonne. Nicknamed "ASHA" by her Cuban grandparents, Ashley's designs are influenced by art, architecture and world travels. The collection is sold internationally and is loved by women of all ages from 15 to forever. ASHA designs and produces fine fashion jewelry handcrafted in New York, Florence, and Thailand with headquarters and showroom in the NYC area. ASHA has introduced and established a new category of jewelry that bridges fine and costume. The focus is on sophisticated design, a mix of top quality metals and exquisite gemstones comparable to fine jewelry.