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Sophie Abrahamovitch
Chief Executive Officer at Dusk The Free Drink App
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Work Experience
Sep 2014 - Present · 10 years and 3 months
Chief Executive Officer
Sep 2018 - Present · 6 years and 3 months
Co-Founder | Coo
Sep 2014 - Present · 10 years and 3 months
Company Details
DUSK is the UK's free drink app. We are a full-service platform working with brands from Diageo to Bacardi, making it possible for them to get their perfect serve into 800k Millennial and Gen-Z hands in the on-trade. DUSK allows for sampling at large scale across the UK. We create buzz and brand awareness among our user-base, seamlessly incorporating high-end, perfect serve sampling into wider brand advertising and helping turn awareness into trial at every touchpoint. Whether it's established brands looking to drive large-scale trials and improve relationships with national chains, or the launch of a new liquid or serve, DUSK is revolutionising on-trade activation. • Partnerships: DUSK has access to 4000 venues from indies through to larger nationals, making it easy for brands to trial their serve in preferred venues. • Data: DUSK tracks all serves, providing accurate preference data in realtime. • Flexibility: DUSK is scalable and flexible, with a guaranteed ROI thanks to our pay-per-serve-model. Say goodbye to long lead times and expensive pop-ups. • Impressions: DUSK can drive 5 million brand impressions per month.
Year Founded
2014
Social Media
LinkedinFacebookTwitter
Industry
Marketing Services
HQ Location
52 Tabernacle Street London, England EC2A 4AA, GB
Keywords
MarketingAlcoholBrand awarenessDrinks specialistsConsumer insightDigital marketingOn-TradeBrand ActivatioDigital SamplingDrinks marketing
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