With over 80 years of innovation and genetic improvement of the Norwegian Red, the genetic organization Geno is at the forefront of genetic progress in dairy cattle. Geno analyzes more than 50 000 DNA markers within the Norwegian Red breed for traits like fertility, disease resistance, and production as part of the HD Genomics breeding program, which includes one of the most extenisve records of phenotypes in the world. The result is healthy genetics with world-leading fertility, superior functional traits and excellent production. This provides farmers with unique, reliable genetics for efficient and economical operations – now and in the future. At Geno SA, our mission is to breed for better lives, for dairy farmers and dairy cattle. Our mission is grounded in our 9 000 owners and dairy farmers breeding Norwegian Red, and is the result of consistent breeding planning since 1935. We do business in more than 30 countries, and have 230 employees that work closely with our customers to give them the best possible genetics and a sustainable production of protein to feed the world. Our R&D team works closely with world-leading researchers and resources on genomic selection and other genetic technologies. With vast amounts of information, the Norwegian Red breed has been the subject of many research projects resulting in numerous doctorate degrees. This is what builds the base for the success of the Norwegian Red. Probably the most efficient breed in the world. Geno Group: Geno SA Geno Global Ltd. SpermVital Ltd. (www.spermvital.com) Geno SA also owns 52 % of Cryogentics Ltd. (fish milt, etc.)