GMS Group is a multinational headquartered in Singapore and premium provider of customised loyalty marketing solutions and related technology products for the hotel industry. Founded in 1999, GMS today has a network of over 100 offices across 15 countries throughout Asia Pacific and employs over 1,300 staff. With more than 20 years of experience, our operations and marketing teams are focused on designing, implementing and managing highly successful loyalty programmes, tailored to each brand. We aim to help our hotels drive incremental F&B member spend when it is needed, where it is needed, giving hotels an effective tool to “yield” their F&B Operations.