WESA is a not-for-profit association that forms a community by creating a biannual trade show, driven by the active Western, English, and Rural lifestyles, cultures, and values. The Western & English Sales Association (WESA) was organized in 1921, under the corporate name Men’s Apparel Club of Colorado. These WESA founders launched an initial trade show located in Denver, CO in January 1922, with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Now, the International Western/English Apparel & Equipment Markets are the world’s largest trade events for the Equestrian Industry, attracting a constantly growing global audience to WESA’s world-class Markets. WESA trade shows boast record-breaking retail attendance from a national and international audience. WESA uses extensive trade advertising, direct mail and international media campaigns to bring retailers to Denver twice a year to buy product for their stores. Enhanced by the supportive advertising of its membership and their companies, the WESA Markets are regarded as the single-sourcing entity for more than 2,500 product lines, bringing more than 7,000 retailers to the WESA Markets each year. WESA also serves as a source for information and education for retailers and exhibitor, bringing sold business and lifestyle expertise to the trade, through Market seminars and demonstrations.