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Solome Zerfu
Vice President, Brand Development - La at Brand Institute
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Work Experience
Jul 2018 - Present · 6 years and 5 months
Vice President, Brand Development - La
Feb 2022 - Present · 2 years and 10 months
Director, Brand Development- La
Feb 2020 - Feb 2022 · 2 years
Associate Director, Brand Development- La
Jul 2018 - Feb 2020 · 1 years and 7 months
Company Details
51-200 Employees
Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 18 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 400 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 5,000 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
Year Founded
1993
Social Media
LinkedinFacebookTwitterInstagram
Industry
Advertising Services, Graphic design services, advertising, Printing and publishing, Paper, Printing, Publishing, Business management consultants, Services to businesses, Business Services, Brand naming consultants, Public relations (PR) consultants and services, Marketing and merchandising consultants
HQ Location
200 SE 1st street 12th floor Miami, FL 33131, US
Keywords
Pharmaceutical Name DevelopmentConsumer and B2B Brand Name DevelopmentBrandingNamingTrademark ScreeningMarket ResearchLogo Design & ValidatioRegulatory AffairsDrug Packaging & Labeling
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