As a new initiative through the Office of the Chancellor and Provost at Rutgers–New Brunswick, the Innovation, Design, and Entrepreneurship Academy (IDEA) is a four-year program that integrates design and entrepreneurial thinking into the Rutgers–New Brunswick student experience. Intended to complement any major of study, IDEA empowers students to explore their interests, apply their creativity, enhance their skillset, and learn about different fields of study that can help them determine their career path. It is a mix of the arts, sciences, humanities, and engineering paired with design, innovation, experimenting, and above all else – having fun.