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Sofiane Elkhir
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Work Experience
Freelance Senior Art Director
Sep 2017 - Oct 2019 · 2 years and 1 months
Dec 2011 - Aug 2017 · 5 years and 8 months
Creative Director
Sep 2014 - Aug 2017 · 2 years and 11 months
Directeur Artistique
Dec 2011 - Sep 2014 · 2 years and 9 months
Company Details
NFPC (National Food Products Company) was founded in 1971 with the establishment of a dairy production facility in Abu Dhabi. With Milco starting its operations in the UAE capital, we were committed from the start to two basic principles: quality and service. In 1977, NFPC started its own manufacturing plant for plastic cups, Modern Plastic Company, MPC, a second addition to the group and another first for the UAE. In 1976, a group was established to import dairy products from Europe. The operation grew quickly and a joint venture company, in partnership with the Danish/Swedish cooperative Arla, was established. Arla’s best-selling brands in the region are Lurpak, Three Cows, and Puck. In 1981, long-life milk and fruit juices were added to the NFPC product portfolio when we bought Lacnor, a French-owned enterprise based in Sharjah, UAE. In 1984, when Oasis started its operation, we established the UAE’s first bottled water plant and started a trend that has made the country one of the world’s highest per capita consumers of bottles of water. Oasis Pure Water introduced its PET bottle range after the 5-gallon best-selling line in 1997 to cater to consumers’ on-the-go needs. It expanded its portfolio in 2005 by adding Blu Sparkling Water to its products. In 2019, NFPC fulfilled its visionary milestone of the development of "Mega Plant" at KEZAD, a manufacturing cluster with 752,000 square metres that soon became a state-of-the-art example of innovation and software integration, combining the manufacturing units of Lacnor, Milco, Melco, Gulf & Safa, Oasis, and Blu into one cluster. NFPC is one of the premier food and beverage companies in the Middle East, a position we have won by responding to and fulfilling our customers' needs and expectations, looking after our employees, and maintaining a high level of flexibility in our operations. NFPC Group Ltd.
Year Founded
1971
Social Media
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Industry
Food and Beverage Manufacturing
HQ Location
Al Tahlia Street Jabal Ali Second - Opposite Ibn Batota Metro Station Dubai, Dubai, AE
Keywords
FMCG
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