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Sofia Sandqvist
Creative Art Director at Halti Oy
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Work Experience
Creative Art Director
Jan 2007 - Present · 17 years and 11 months
Company Details
51-200 Employees
Halti is an outdoor company from the Finnish Lapland. The headquarters is located in Söderkulla, Finland. Company has a great history as a leading outdoor and equipment supplier since the mid 70's. Today Halti is a fast growing international company. Halti designs and markets outdoor clothing collections including accessories, footwear and selected outdoor equipments for all seasons. The key product areas are winter sports (Alpine skiing, cross-country skiing) and Outdoor Sports. The products are sold under “Halti” and “Raiski” brands through own webshop, own retail stores, sporting goods retailers, department stores and hypermarkets. Currently, there are more than 1 400 points of sales in over 15 countries. The key market areas are Finland and Central European alpine countries. Halti is the most popular and well-known outdoor and sports brand in Finland that is targeted towards outdoor enthusiasts. Raiski brand is more well known in the Finnish market. It offers value-for-money products for women. Since 2005, Halti has created a strong basis for accelerating export sales through significant investments in international sponsoring and marketing. The brand has received a wealth of international visibility and credibility e.g. due to being the chosen clothing partner for the most highly regarded winter sports events. Today Halti IS the Official Clothing Supplier of the International Ski Federation (FIS) and the Finnish national teams in Cross Country Skiing, Ski Jumping and Nordic Combined.
Year Founded
1976
Social Media
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Industry
Retail Apparel and Fashion
HQ Location
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Keywords
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