PIK Vrbovec meat industry is the leading meat company in Croatia and the region with its products currently meeting 40% of the market demand for red meat and meat products from red meat, which puts PIK in a leading position on the Croatian market and in Adria region. PIK Vrbovec was founded in 1961 on the foundations of the meat industry owned by Đuro Predović, dating back to 1938. Due to the modernization of production facilities and logistics centers, continual investments in product quality, monitoring trends and a new business philosophy oriented towards the market and the consumer, PIK became a recognizable brand. In each segment, PIK produces top brands that can compete with the quality of world´s best products. Thus, for example, PIK Ham, Mortadella, dry salami, wieners and PIKO pariser, due to its superb quality and consumer confidence, became market leaders in their segment. PIK products are exported to foreign markets, and the export accounts for 20 percent of the total annual sales.