Founded in 2011 by MJ Carlson and now run with her Best Friend Chantel Gia, the brand was born of the idea that jewelry holds our stories, and lives our experiences with us. Each piece is curated with thought, crafted with love, and destined to live your best adventures with you. It started with a dream —namely, a dream about stringing [vintage] guitar picks onto a bracelet. MJ woke up and promptly set out to replicate the design. And as all modern creative endeavors do, this involved consulting YouTube videos and enlisting the help of her best friend Chantel. Encouraged by family and friends, the self-taught duo were soon filling orders for their vintage-inspired styles — and a brand was born.