Principles Natalia Stepanuk, general director & strategic marketing director; Dmitry Levteev, marketing communications director; Veronika Belousova, business development director Location Based in Moscow, working in Russia What do we do? We develop marketing concepts, branding solutions, and unique positioning for brands. To fundamentally understand the realities of the market, and to seek out inspiring insights, we conduct exhaustive research and research experiments. Many research practices are our own inventions, which means we produce unique data. Each report we make is custom-made, tailored exclusively for the purposes of a specific project. In-depth strategic expertise allows us to do very effective work in the field of communications. We are famous in Russia and beyond for our ground-breaking, resilient creative concepts. Our campaigns are built according to the 360o principle - they are integrated approaches, appealing concepts that actively permeate the life of the target audience rather than appear only in classic media vehicles. We are the only agency in Russia to have received an award as eminent as Gold Cannes Lions, given at the industry’s most prestigious festival.