Lalà is a media production company focused on multimedia storytelling, located in Milan and Rovereto. Lalà produces internet and tv formats, and works with business organizations developing communication and advertising concepts. Lalà’s work meets entirely its client needs: starting from brief, product and target analysis, co-operating with leading experts, up the final creative concept and packaging. As an innovative start-up, it dedicates part of its effort studying and researching new languages codes. Lead and founded by Cristina Sivieri Tagliabue, Lalà is built upon the experience of Non Chiederci La Parola, cultural association specialized in video productions dedicated to the non-profit reality, based and operating in Milan since the 8th of march 2008. Lalà originates its name from the linkage of two equal syllables contained in Non Chiederci LA paroLA and alluding to "feminine " origin of this initiative.