AUB Outdoors is an annual festival that is held on the upper campus of the American University of Beirut, and is organized by AUB students under the supervision of the Office of Student Affairs. The first edition was held in 1982, and the scale of the event has grown considerably since then. Outdoors has become a well-established brand that we consider to be loved by many of the Lebanese. The added value, which Outdoors has created in the minds of attendees, is its notable brand equity that it has earned over its 35 years of successful events. In fact, we have witnessed a 38% increase in the number of visitors to 24,000+ in the past three years alone.