As a united body of women, the Curly Girl Collective (CGC) creates innovative experiences that foster acceptance and celebration of curls, kinks and everything in between. Through targeted activations, engaging social media, strategic brand placement, and focused digital marketing initiatives, CGC connects women internationally and serves as a tangible resource of information within the natural hair/beauty movement. Curly Girl Collective creates a platform ripe for conversation, affecting more than just hair choices, but addressing the spectrum of subjects that start with hair, and end with self-actualization.