The Gorgeous Smiling Hotels GmbH, based in Munich, acts as the umbrella company for numerous brands and operating companies in the international hospitality industry. Awarded by the Financial Times and Focus Business, the group is among the thousand fastest growing companies in Europe. Under its roof, GSH coordinates development, yield management, purchasing, sales, marketing, as well as all legal matters. Global players like IHG, Hilton, and Wyndham are franchise partners of the GSH Group. Their brands are being successfully adapted for the European market by GSH . New construction projects as well as renovations of existing properties are implemented creatively and converted quickly. The strong expansion of the GSH Group in countries such as Germany, Austria, and Switzerland led to a house volume of over 40 objects in diverse segments.