Pogoplug is an unlimited online storage service designed for the mobile era. It allows users to store everything, share anything and play anywhere, effectively extending the storage capacity of their mobile devices. Users have a choice of paying $4.95/month for unlimited hosted storage, or purchasing a $49 in-home storage appliance for an unlimited private cloud. Pogoplug's distribution strategy revolves around partnerships with key mobile carriers and leading retailers to drive awareness and reach consumers in an efficient manner. Pogoplug employs 50 people and has offices in San Francisco and Tel Aviv. Pogoplug has raised $30MM in venture financing from Foundry Group, Softbank Capital and Morgan Stanley.