SG
Shufen Goh
Principal And Co-Founder at R3
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Work Experience
Principal And Co-Founder
Present
Company Details
51-200 Employees
R3 is an independent transformation consultancy. We work with marketers to enhance their return on marketing, media, and agency investment, and to improve efficiency and effectiveness. Established in 2002, we work with twelve of the world's top twenty advertisers and have consulted to more than 100 companies on global, regional and local assignments. We have developed robust benchmarks and process targets for more than 70 countries. Return on Agencies We help marketers find, pay and keep the best possible agency relationships – covering Creative, Media, PR, Digital, Social, Performance, Event, Promotions and CRM. Return on Media We offer professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measure performance. We conduct financial audits to validate and benchmark transparency. Return on Investment Using a proprietary methodology, we help benchmark and provide insights into how your marketing strategies perform in your category and across categories.
Year Founded
2002
Social Media
LinkedinFacebookTwitter
Industry
Business Consulting and Services
HQ Location
373 Park Ave S New York, NY 10154, US
Keywords
Digital MarketingConsultingPitch ManagementProcurementStrategyMarketing TransformatioMarTechMarketing OperationsMarketing ROI & EffectivenessMedia Auditing & Benchmarking
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