A life style media with the objective to improve the taxi experience across South East Asia. Through interactive contents, including gamification & entertainment we want to make taxi rides better. Moreover, a new form of advertising. Traditional media like TVCs, billboards and print ads are slowly becoming obsolete, while new digital media is getting more popular in demand. This gives a rise to the need of accountability & two way engagement. GYDE is a fast rising media company providing interactive advertising solutions. Our mission is to transform OOH advertising/media to be engaging, effective and measurable. We provide end-end go to market solutions; marketing strategy, creative design and development; advertising SAAS to fabricating of our own interactive hardware. Building an interactive advertising network inside taxis and ride-share cars is our starting poin/ project. By year end 2018, we will have 3,000 taxis and 2019 to have 10,000 taxis in our network. Socially we contribute to the taxi industry by integrating our smart solutions which strives to mitigate common issues faced by taxi co-ops, station owners, drivers and the passengers.