Powered by innovation, design and technology, blendSMART is a movement to significantly improve conventional beauty tools and methods. Our patented rotating technology promises to disrupt makeup application with the simplest solution to achieving consistently flawless results. Interchangeable brushes spin at 190 RPM's to imitate the rapid wrist motion of makeup artists. It puts your beauty routine on cruise control and eliminates lines, streaks and best of all, you get smoother more natural foundation coverage compared to fingers, sponges and traditional brushes. Let us revolutionize your beauty routine today with the blendSMART rotating makeup brush!