Platinum Deluxe® Companies' family of brands was established in 2012. With distribution in over 35 countries and territories, Platinum Deluxe® is synonymous with ultimate luxury and transformative, high-performance skincare. The brand's flagship product, Platinum Deluxe® moisturizer, was created by Shmuel Ovadia and his team using an innovative and pioneering bio-fermentation process. Since its inception, Platinum Deluxe® has gained a legendary status in the beauty industry. Today, the brand offers a comprehensive range of facial skincare and body products, catering to the diverse needs of its discerning customers.