Vertically integrated, digital, fast-fashion business with manufacturing hub in India. Beating Zara at their own game, through full integration into mobile distribution and supply - Fast time to market of 14 days from conceptualisation of design to first sale (Zara: >45 days) - Speed enables data driven inventory decision and short term reaction to demand patterns - Just-in-time production through tech-enabled supply chain - Profitable business in Indian eCommerce - Loyal customer base with strong cohort performance - Crazy Margin Profile (>70% GPM) - no discounts - Amazing Fashion! Ask a friend who understands.