Our Vision: An ethical marketplace where buyers and sellers can trust each other. Our Mission: BBB’s mission is to be the leader in advancing marketplace trust. Our Values: To accomplish our mission, we commit to the following values to guide all of our decisions and behavior, with each other and with all those we serve: Excellence: Strive to do our very best. Be accountable to the general public, our members, and to each other for everything we do. Commit to providing the highest quality service with excellence and consistency everywhere we operate. Integrity: Be honest and ethical in all of our business activities. Treat everyone with integrity, keeping our promises and learning from our mistakes. Have the courage to hold fast to our professional convictions. Teamwork: Communicate, cooperate and collaborate freely across organizational and territorial boundaries, and work as one team to fulfill our mission. Trust: Trust in our colleagues throughout the BBB system and in ourselves. Say what we mean and mean what we say. Communicate with honesty and candor. Respect: Treat everyone with respect and dignity, valuing individual and cultural differences. People are our fundamental asset. We will empower them to develop and use their talents and capabilities to the fullest.