Founded in 1933, American Tourister made the world's first moulded luggage - and it quickly became all the rage! Another first was to 'flight test' our bags with flight attendants from major airlines. Flight tested, flight approved! During the 70s we continued to design durable cases that could withstand even the thoughest quality critic: a gorilla. The successful gorilla campaign ran for 15 years. Today, for more than 85 years, American Tourister has been offering youthful, vibrant and reliable luggage infused with the spirit of fun and adventure to travellers worldwide.