Today’s buyers are empowered with corporate websites, blogs, and social networks to help them make informed decisions, allowing them to rely less on sales people during the buying process. Top sales performers have recognized this and are leveraging social sites to create more opportunities, nurture leads with content and accelerate the sales process. rFactr partners with clients to scale the best practices of these top performers across the enterprise. SocialPort™ is a social communication management system that allows sales representatives to quickly and easily share content on social platforms, enabling them to grow relationships and exhibit thought leadership in their industry. rFactr also provides social content training that prepares sales representatives to engage in conversations and share posts that have been optimized for social channels.