Because Compromise Is Out of The Question! With over fifteen years of experience as a CEO in the pet industry, our founder, Roger Morgan, experienced first-hand the negative impact of companies compromising product quality, putting profits before pets. Because of that, he founded pawTree to serve pets and people first by delivering high-quality, uncompromising products through relationships based on trust, rather than big box stores. We exceed industry standards by simply living up to our own. Take the guesswork out of nourishing your furry friend with our customized nutrition plan.