Understanding the senior care decision journey and creating content that meets the adult child influencer (ACI) or active senior wherever they are on that journey is our specialty. We are SEO certified senior care writers with hands-on industry experience. Our team has worked in assisted living, independent living, in-home care, hospice, CCRCs, long-term care and acute care settings. Our unique skill set helps clients capture qualified leads and convert them to move-ins. Because we have hands-on experience working with families, we offer insight you won't find in a generic copywriter. We know the trigger points along the senior care decision journey where families are likely to reach out for help and search for answers. We map the journey and create content that meets families at those points. Our content portfolio includes: Blog posts, lengthy articles, editorial calendars, ebooks, online tool kits, newsrooms, senior care resource centers, web pages, and senior care guides.